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February 18, 2025

GA4 Training – Master Google Analytics 4

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2 Enrolled

This comprehensive Google Analytics 4 (GA4) training course is designed to equip you with the skills and knowledge needed to harness the full power of Google Analytics 4. Covering key concepts, tools, and applications, this course will guide you through the intricacies of GA4, from the fundamentals to advanced topics. Whether you are new to digital analytics or looking to upgrade your skills from GA3, this course provides practical insights and real-world applications that will help you make data-driven decisions to optimise your online presence.

Throughout the course, you will explore the new data model in GA4, learn how to set up and customize your analytics account, and gain hands-on experience with reporting and analysis tools. Additionally, you will dive into advanced topics such as custom events, conversions, audience creation, and integration with Google Ads and BigQuery. This training ensures you are well-prepared to utilize GA4 effectively, enhancing your ability to track and analyse user behavior across digital platforms.

What Will I Learn?

  • Fundamentals of Google Analytics 4 and its new data model
  • Setting up and configuring your GA4 account
  • Utilizing the Google Tag Manager for efficient tracking
  • Comparing GA3 and GA4 to understand key differences
  • Creating and analyzing custom events and conversions
  • Integrating GA4 with Google Ads and Google BigQuery
  • Exploring advanced reporting options and lifecycle collections
  • Using DebugView and other tools to troubleshoot and refine your data
£59.99
Durations: 3 hours 6 minutes
Lectures: 0
Students: Max 100
Level: All Levels
Language:
Certificate:

Material Includes

  • 39 On-demand Videos
  • Closed Captions
  • 3 Topics
  • 49 Prep Questions
  • Certificate of Completion

Audience

  • Marketing professionals aiming to optimize their campaigns
  • Web analysts seeking to upgrade their skills to GA4
  • Business owners wanting to understand user behavior
  • Digital marketers looking to integrate GA4 with advertising tools
  • Data analysts interested in leveraging BigQuery for deeper insights
  • Students and professionals preparing for Google Analytics certification